We know that a 10% improvement in trial or subscriber retention rates can have a larger impact on business than a 10% conversion lift in new user acquisition funnel. Leanplum has helped us identify and finetune parameters around retention to drive results.
Teltech turned to Leanplum in 2017 looking for a solution to inform the company on the entire customer journey for RoboKiller— everything from user acquisition, to which customers were in what tests and how they were performing. Prior to Leanplum, Teltech was relying on a solution that didn’t integrate well with its customer data and didn’t provide complete visibility into the customer journey.
Customer behavior analysis was very important — understanding what features RoboKiller customers were using to keep engaged and what caused them to churn so the company could implement the appropriate push campaigns and product optimization. What really won Teltech over to Leanplum was its powerful AB testing capabilities that fit so well with Teltech’s growth initiatives and optimization goals. The integration between CRM and Leanplum’s AB testing platform was also really attractive.